A study conducted by The Hartman Group, Inc. shows a rise in food label reading by consumers. In their “Pulse Report: Label Reading from a Consumer Perspective” they examined the levels of consumer awareness, familiarity and trust of 13 different food, wellness and sustainablity related symbols and icons used in the marketplace today. The results show:

• 30% of Americans report they read labels much more frequently today than a year ago.
• 31% say they are reading labels slightly more often.
• 36% say they are reading them at about the same rate.
• Only 4% are reading labels less often than a year ago.

Your customers have come to expect labels on food products - an investment well worth making.

This entry was posted on Tuesday, December 11th, 2007 at 11:51 am and is filed under Nutrition Claims, Food Labeling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.