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Tens of millions of Americans, young and old, suffer from life-threatening medical conditions—from obesity and diabetes to heart disease and cancer. A key factor in the management of their conditions, perhaps even their survival, is maintaining a healthy diet.

127 million adult Americans are considered overweight. (2002 AOA Facts Sheet, American Obesity Association)
64.4 million Americans have some form of cardiovascular disease. (Heart Facts 2004, American Heart Association)
50 million Americans have high blood pressure. (2002 Heart and Stroke Update, American Heart Association)
18.2 million Americans live with diabetes. People with diabetes rely on diet to keep their disease under control. (National Diabetes Fact Sheet 2002, American Diabetes Association)
1.3 million Americans are diagnosed with cancer each year. One-third of cancer deaths are due to nutrition and physical activity factors, including obesity. For the majority of Americans who do not use tobacco, dietary choices and physical activity are the most important modifiable determinants of cancer risk. (Cancer Facts and Figures 2002, American Cancer Society)
11 million Americans have food allergies. (Food Allergy & Anaphylaxis Network, 2004) An estimated 150 Americans die each year from severe allergic reactions to food. (FDA Consumer magazine, July-August 2001)
2.18 million Americans are diagnosed with celiac disease. Many more people living with celiac disease are undiagnosed. It is estimated that 1 in 133 people have celiac disease. Many companies are coming to recognize that those who need gluten-free foods are a force to be reckoned with in the market place. (ARCH Intern Med. 2003)

Your Customers Want Nutrition Information

Use nutrition marketing to increase your business and build a loyal customer base.

• Take the guesswork out of eating and make the nutrition information of your food available.
• Provide Nutrition Facts food labels.
• Include menu selections that meet dietary needs and trends.
• Offer low-fat food items.
• Educate your staff on the nutritional benefits of your menu or food items.
• Identify health and nutrient content claims.
• Make allergen information available.
• Market the overall nutrition strengths of your menu or food item.